Privacy Policy

1. Who this policy covers

This policy applies to our customers (businesses and individuals who create an MXR account), their team members, and the end users who interact with experiences built on MXR, such as shoppers using a try-on or technicians joining a telepresence session.

When a business uses MXR to offer experiences to its own customers, that business decides why and how end user information is processed. In those cases we act on the business's behalf, and the business's own privacy policy also applies.

2. Information we collect

We collect the following categories of information:

• Account information, such as your name, business name, login credentials and preferences.
• Billing information, such as billing contact details and transaction history. Payment card details are handled by our payment processors and are not stored by MXR.
• Content you provide, such as product information, images, 3D assets, copy and settings for your experiences.
• Usage information, such as pages viewed, features used, experience views, AR launches, try-ons, clicks and conversions.
• Device and technical information, such as browser type, device type, operating system, approximate location derived from IP address, and log data.
• Communications, such as messages you send through the contact form at /contact or to our support team.

3. Camera, video and session data

Virtual Try-On and Spatial Try-On use your device camera only after you give permission. Try-ons happen live in your browser, and we do not use camera imagery from try-ons to identify you.

Telepresence sessions involve live video, audio and annotations shared among invited participants. Session content is used to deliver the session and for any purpose the customer who hosts the session has configured, subject to their instructions and applicable law.

4. How we use information

We use personal information to:

• Provide, maintain and improve the Services.
• Create and manage accounts and authenticate users.
• Deliver analytics and reporting to customers about their experiences.
• Process payments and send invoices and receipts.
• Respond to questions and provide support.
• Send service announcements and, where permitted, marketing messages you can opt out of at any time.
• Protect the security and integrity of the Services and prevent fraud and abuse.
• Comply with legal obligations.

5. AI features

AI Studio helps you write product copy, generate campaign ideas and set up experiences. Information you submit to AI Studio is used to provide those features to you. You remain responsible for reviewing AI-generated content before you publish it.

6. How we share information

We do not sell personal information. We share information only as described here:

• With service providers who help us operate the Services, such as hosting providers, payment processors, analytics providers, and communication tools, under contracts that require them to protect it.
• With the business that offers an experience you use, so it can understand how its experiences perform.
• With your consent or at your direction.
• To comply with law, respond to lawful requests, or protect the rights, property and safety of MXR, our customers or others.
• In connection with a merger, acquisition or sale of assets, subject to this policy.

7. Cookies and similar technologies

We use cookies and similar technologies to keep you signed in, remember preferences, understand usage and measure the performance of experiences. See our Cookie Policy for details and choices.

8. Data retention

We keep personal information for as long as needed to provide the Services, meet our legal obligations, resolve disputes and enforce our agreements. When information is no longer needed, we delete or anonymize it.

9. Security

We protect information with safeguards appropriate to its sensitivity, including encryption in transit and at rest, access controls and monitoring. No system is perfectly secure, but we work continuously to keep your information safe. See our Security page for more.

10. Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or export your personal information, to object to or restrict certain processing, and to withdraw consent. You can manage many settings in your account, and you can make a request through the contact form at /contact.

If you are an end user of an experience offered by one of our customers, we may refer your request to that customer.

11. International transfers and children

We may process information in countries other than where you live. When we do, we use appropriate safeguards required by applicable law.

The Services are not directed to children under 13, or the minimum age required in your region, and we do not knowingly collect their personal information.

12. Changes and contact

We may update this policy from time to time. If we make material changes, we will notify you through the Services or by other appropriate means. Questions or requests about privacy can be sent through the contact form at /contact.