Step inside the story.
Turn premieres, tours, game launches and live events into experiences fans can step into, try on and share. All from a scan or a tap.
Fans want more than a trailer.
Audiences are fluent in interactivity. Static posters and standard trailers compete with everything else on their screens. The franchises that win invite fans in.
Teasers get watched once and forgotten.
Merch tables have lines and limited stock.
Venue moments rarely travel beyond the venue.
Fan engagement is hard to measure across channels.
Built for fandom.
Immersive moments that fans make their own.
AR Experiences
Bring characters, props and worlds into the fan's space.
Character try-ons
Let fans wear the iconic glasses, hats and accessories live.
QR for posters and venues
Make every poster, ticket and seat back scannable.
Merch in 3D
Let fans explore collectibles and apparel before they buy.
Share-ready links
Drop experiences into social, trailers and newsletters.
Fan analytics
Track views, launches and try-ons by experience.
The premiere that comes home.
A fan scans the poster in the lobby, the hero's ride appears in their driveway, and the clip is on social before the credits roll.
- Opens instantly in the browser
- Native AR on iOS and Android
- Live try-ons for iconic accessories
- Engagement data by channel
How it feels.
Imagine the moment
Start with a character, a prop or an idea from AI Studio.
Release it
Share by QR, link or Try it on button across every channel.
Feel the buzz
Watch engagement roll in by experience.
Every stage, every screen.
Film, music, games, sports and live events.
Film and TV premieres
Bring the world of the story into fans' homes.
Music tours
Turn tour posters and merch into AR moments.
Game launches
Let players see gear and characters in their space.
Sports and arenas
Add AR to tickets, seats and concourses.
Theme parks and attractions
Extend the visit with scannable experiences.
Licensed merchandise
Let fans try on and explore collectibles in 3D.
Ready for opening night.
Big moments draw big crowds. MXR is built for the spotlight.
Always on
Experiences stay live from teaser to finale.
Premium polish
Experiences that match the craft of your production.
Privacy with consent
Camera moments happen in the browser with permission.
Encrypted
Data is encrypted in transit and at rest.
Good questions.
Everything people ask about MXR for Entertainment.
Do fans need to download an app?+
No. Experiences open in the browser from a QR code or link.
Can we use it at live venues?+
Yes. Put QR codes on tickets, posters, screens and seat backs.
Can fans try on character accessories?+
Yes. Virtual Try-On shows glasses, hats and jewelry live on the fan through their camera.
How do we measure engagement?+
Analytics show views, AR launches, try-ons and clicks for every experience.
Can we start with one campaign?+
Yes. Start free and grow as your slate grows.
Let fans step inside.
Start free and launch your first fan experience.
Free forever plan · No card required · Live in minutes